UGG was born in 1978, when surfer Brian Smith came from Australia to California with a dream, to craft the perfect boot to warm his feet after chilly mornings in Pacific. That became the UGG icon, The Classic Boot. Embraced by everyone from surfers to celebrities, UGG has always been about feeling like yourself whoever you are. From iconic boots to modern cult classics, every evolution of UGG turns comfort into a statement on style. UGG is all about the people who love it - that's what makes it so iconic. That Feels Like UGG.